Mobile communication (C4024)

None.

• Master the basics of mobile communication.
• Identify the vectors of mobile communication.
• Master format of messages in mobile communication. Master pull and push to increase impact of mobile communication.
• Master communication through SMS, MMS or notifications. Knowing the value of mobile applications.
• Communicate through a mobile application.
• Measure the success of your mobile communication.

• Course Intro: Mobile Communication.
• Features of wireless Comm and advantages of mobile Comm
• History of Cellular Communications Systems(1G, 2G, 3G, 4G to 5G) And their transformation.
• Deep Dive into Applications of Wireless Comm: Business, Entertainment, Education, Vehicles and Emergency.
• Deep Dive into Mobile and Wireless Devices.
• Difference between SMS and MMS and their transformation.
• Introduction of Social Messaging Apps: FB messenger, Whatsapp, WeChat, Telegram, Line, Kakao Talk and Snapchat
• Introduction of Business Messaging Apps: Skype, Google Hangout, Zoom, Slack and Microsoft Teams.
• Different messaging mobile apps comparison chart and analysis. Purpose, users, engagement levels and opportunities.
• Essential metrics to measure mobile communication success.