Google Adwords

• Know how to evaluate the opportunities presented by Search Engine Advertising
• Understand the operation of the largest online advertising agency
• Discover concrete examples of successful projects in SEA
• Learn how to spread an Adwords budget

The strength of the internet is to combine the functions of media, advertising network and sales channel.

With Search Engine Advertising, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?

Expert: Gérald Claessens, Knewledge

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