Social media marketing is an essential part of any digital marketing strategy, using social networking platforms to increase brand, services and product exposure as well as to nurture meaningful relationships with customers and stakeholders online.
According to Statista, as of April 2022, there were 4.65bn social media users worldwide. This means that more than half of the world now uses social media (58.4%). With this numbers in mind, it's no surprise that social media can be incredibly valuable to businesses to reach and engage their audiences and drive business results.
The incredible growth of social media has, unquestionably, led to an important shift in digital marketing, altering how customers engage with brands. As social media users become more and more savvy, businesses need to stay on top of the changes shaking this space to continue to add value to engage effectively. They also need to be prepared for the changes that will shape social networks in the near future.
Join our new social media update course!
You will learn about the recent changes in the social media landscape and debate future developments. During this course, we will also show you how to place social media in the digital marketing arena and outline a plan to take action.
By the end of this course, participants will be able to: