Digital Marketing and Growth Hacking: Tailored techniques for startups

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a) Equip participants with a comprehensive understanding of digital marketing and growth hacking techniques.
b) Provide practical insights and strategies for leveraging digital channels to drive rapid business growth.
c) Explore real-life examples of successful startups that effectively utilized digital marketing and growth hacking.
d) Empower participants to develop and implement their own digital marketing and growth hacking plans.
e) Foster a collaborative environment for networking, idea sharing, and peer learning.

Module 1: Introduction to Digital Marketing and Growth Hacking

• Overview of digital marketing and growth hacking concepts
• Understanding the importance of digital channels for startup growth
• Exploring the mindset and approach of growth hackers

Module 2: Case Study 1: Dropbox - Viral Referral Program

• Analyzing Dropbox's successful growth hacking strategy through a viral referral program
• Understanding the key elements and mechanics of the referral program
• Lessons learned from Dropbox's user acquisition and rapid growth

Module 3: Case Study 2: Dollar Shave Club - Disrupting Traditional Marketing

• Exploring Dollar Shave Club's innovative approach to digital marketing
• Examining their viral video campaign and content marketing strategies
• Key takeaways for startups looking to disrupt traditional marketing channels

Module 4: Case Study 3: Airbnb - Leveraging User-Generated Content

• Investigating how Airbnb utilized user-generated content to fuel its growth
• Understanding the power of customer reviews, testimonials, and social proof
• Extracting insights on building a community-driven brand through content

Module 5: Case Study 4: Warby Parker - Omnichannel Customer Experience

• Analyzing Warby Parker's success in creating an integrated omnichannel experience
• Exploring their approach to seamless online and offline customer interactions
• Lessons learned for startups seeking to enhance customer engagement and loyalty

Module 6: Case Study 5: Glossier - Social Media Marketing Mastery

• Examining Glossier's social media-driven marketing strategy
• Understanding community building, influencer partnerships, and brand advocacy
• Key insights on leveraging social media platforms for customer acquisition

Module 7: Strategies for Digital Marketing and Growth Hacking

• Identifying target audience segments and defining buyer personas
• Developing effective content marketing and SEO strategies
• Leveraging social media platforms for audience engagement and lead generation
• Implementing conversion rate optimization techniques for website and landing pages

Module 8: Analytics and Data-Driven Decision Making

• Introduction to digital marketing analytics and key metrics
• Understanding the importance of data in driving growth decisions
• Utilizing A/B testing and iterative experimentation for optimization

a) Introduction to digital marketing and growth hacking concepts.
b) Case studies of successful startups like Dropbox, Dollar Shave Club, Airbnb, Warby Parker, and Glossier.
c) Key insights and lessons learned from their digital marketing and growth hacking strategies.
d) Strategies for content marketing, social media marketing, SEO, and conversion rate optimization. And
e) Importance of analytics and data-driven decision making for effective growth hacking.

Methodology based on Active Learning: 50% minimum practice. Each theoretical point is systematically followed by examples and exercises.

Continuous evaluation and monitoring

Certificate of participation