Business Idea Generation - Collective Coaching Programme (SEED)

• Proficiency in basic computer tools
• Have a computer (PC or Mac) and an internet connection
• Be motivated and committed to the follow-up that will be done at home
• Have completed a discovery interview with the House of Entrepreneurship to validate the stage of progress necessary for participation in this training

Do you have a project idea and wish to embark on entrepreneurship? Our collective coaching programme “Idea Emergence” is designed for you! For two weeks, you will be guided by an experienced trainer who has experienced the realities of entrepreneurship in the field. You will gain access to tools and valuable content to boost your creativity and reveal your entrepreneurial DNA.
Join our small group of participants to create synergies and exchange ideas. Discover innovative techniques to differentiate your business in the market and enhance its added value. Our entrepreneurial ideation cycle includes a “kick-off” session and 5 sessions of collective exchange and reflection.

Finally, we will conclude the cycle with an online debriefing session to assess your achievements and help you take action. So, are you ready to reveal your entrepreneurial potential and build a project that reflects you? Join our “Idea Emergence” coaching cycle and bring your vision to life!

At the end of the collective coaching cycle, participants will be able to:

• Position their idea in the targeted market based on desirability, feasibility, viability, and profitability (and/or sustainability).
• Understand the reality of the entrepreneurial profession.
• Consolidate the next steps to follow if the primary feasibility of their project is confirmed.

In general, the proposed collective coaching cycle aims to promote the emergence of ideas based on “startup” world approaches, applicable to all types of entrepreneurial projects.

Kick-off (1.5 hours face-to-face, lunch time)

• Presentation of the program and speakers
• Brief presentation of support services for entrepreneurs in Luxembourg
• Roundtable with project leaders
• Question and answer session

Session 1: Demystifying Entrepreneurship (2 hours face-to-face, evening)

• What is an entrepreneur?
• Impact on private life
• Paradigm shift
• Getting to know yourself better with ikigai: introduction and practical application
• Principles of effectuation
• Preparing your project in advance... but not too much
• Exchanges and sharing of desires/constraints

Session 2: Learning from experience to prepare effectively for tomorrow's professional project (2h00 evening face-to-face)

• Short debriefing on identified fears and anxieties
• Drawing up a constructive assessment of past professional experience: identifying successes, failure factors and key lessons learned using lifeflow.
• Exploring logical levels: understanding the different levels of experience and change to facilitate professional transition and entrepreneurial success.
• Collective discussion of the avenues to be explored in order to make a successful transition from employee to entrepreneur, or to bounce back with a new company after a failure.

Session 3: Modelling your project - Part 1 (2 hours virtual class, evening)

• Studying the primary viability of the project:
• Structure and challenge your idea using the Viability/Feasibility/Desirability (and Sustainability) Diagram
• Take up a real Prism "Problem-Solution fit" challenge. The underlying idea is to understand the real value of your project.
• Thinking about the feasibility/profitability of the project and the creation equation
• Introduction to preparatory work on 2 elements for the next module

Session 4: Modelling your project - Part 2 (2 hours face-to-face, lunchtime)

• Presentation, challenge of the elements prepared and feedback,
• ABC of the pitch: how to present my project clearly,
• Introduction to the Business Model Canvas and its variant for impact projects (sustainability)

“Cultural entrepreneurship” break: remote, autonomously (sending videos testimonies from entrepreneurs, articles, guides, etc.)
Session 5: The basics of market research (2 hours virtual class, evening)

• Understanding the purpose of market research
• Understanding the difference between qualitative and quantitative research + TAM/SAM/SOM
• Quantitative research basics vs. creation equation
• Being able to define your typical customers or "personas
• Introduction to the Lean Startup philosophy
• Learn how to conduct a customer/user questionnaire

Note: Individual debriefing and next steps will be discussed as part of the personalized support provided by the House of Entrepreneurship.
Closing Session (1h hour remotely virtual class, lunch time)

• What do I remember?/my learnings
• Satisfaction with the coaching cycle

At the end of the training, participants will receive a certificate of attendance issued by the House of Training and House of Entrepreneurship.

IMPORTANT: All registrations are subject to a prior application through a free interview with the House of Entrepreneurship.