Communication on social networks (C4025) - Blended learning

None. However it is recommended to complete the module "The basics of digital communication" (C4026E) prior to enrolling to this module or to have equivalent knowledge.

• Master the basics of digital communication on social networks.
• Identify the social networks on which communicate according to their needs.
• Master the communication on Facebook.
• Master the communication on LinkedIn.
• Master the communication on Twitter.
• Leverage other social networks (Instagram, YouTube).
• Communicate an information on its website and link with social networks.

• Course Intro: Comm on Social Networks.
  • 6 Ws: What are they? Who and where they starts? Why important? When to publish? How to engage?
• Deep Dive into Facebook Comms.
  • Walkthro: Set up an Account, choose FB content, determine your marketing strategy, essential KPIs, and analyse FB data.
• Deep Dive into FB's acquisition: Instagram & Whatsapp (Intro only). Walkthro: Set up an Account, create IG content, determine your marketing strategy, essential KPIs, and analyse IG data.
• Deep Dive into LinkedIn Comms.
  • Walkthro: Set up an Account, Choose LI content, determine your marketing strategy, essential KPIs, and analyse LI data.
• Deep Dive into Youtube Comms.
  • Walkthro: Set up an Account, create LI content, determine your marketing strategy, essential KPIs, and engage with your audience.
• Deep Dive into Twitter and Pinterest Comms.
  • Walkthro: Why you should take part of it? Set up an account, create content and engage with your audience.
• Deep Dive into fastest growing TikTok Comms.
  • Origin from lip-sync. Trends, B2C creativity space and safety.
• Introduction of Social Messaging Apps: Skype, Viber, Google Hangout, Zoom, Whatsapp, WeChat, Telegram, Line, Kakao Talk, Snapchat, Slack and Microsoft Teams.
• Different Social media networks comparison chart and analysis. Purpose, users, engagement levels, content and opportunities.
• Summary of what we have covered.