Communication on social networks (C4025)

None. However it is recommended to complete the module "The basics of digital communication" (C4026E) prior to enroling to this module or to have equivalent knowledge.

• Master the basics of digital communication on social networks.
• Identify the social networks on which communicate according to their needs.
• Master the communication on Facebook.
• Master the communication on LinkedIn.
• Master the communication on Twitter.
• Leverage other social networks (Instagram, YouTube).
• Communicate an information on its website and link with social networks.

• Course Intro: Comm on Social Networks.

6 Ws: What are they? Who and where they starts? Why important? When to publish? How to engage?

• Deep Dive into Facebook Comms.

Walkthro: Set up an Account, choose FB content, determine your marketing strategy, essential KPIs, and analyse FB data.

• Deep Dive into FB's acquisition: Instagram & Whatsapp (Intro only). Walkthro: Set up an Account, create IG content, determine your marketing strategy, essential KPIs, and analyse IG data.
• Deep Dive into LinkedIn Comms.

Walkthro: Set up an Account, Choose LI content, determine your marketing strategy, essential KPIs, and analyse LI data.

• Deep Dive into Youtube Comms.

Walkthro: Set up an Account, create LI content, determine your marketing strategy, essential KPIs, and engage with your audience.

• Deep Dive into Twitter and Pinterest Comms.

Walkthro: Why you should take part of it? Set up an account, create content and engage with your audience.

• Deep Dive into fastest growing TikTok Comms.

Origin from lip-sync. Trends, B2C creativity space and safety.

• Introduction of Social Messaging Apps: Skype, Viber, Google Hangout, Zoom, Whatsapp, WeChat, Telegram, Line, Kakao Talk, Snapchat, Slack and Microsoft Teams.
• Different Social media networks comparison chart and analysis. Purpose, users, engagement levels, content and opportunities.
• Summary of what we have covered from Week 1-10.