Digital Technologies and Business Innovation

To thrive in an environment that is increasingly hypercompetitive and uncertain managers need to first understand and then unlock the competitive advantage that technology can bring to their business. This course aims to target this goal by integrating knowledge at the crossroad between technology management and business and corporate strategy, offering a guide on how to use technology to create and capture value from a business idea.

This course asks why some firms are more successful than others and explore what corporate executives can do to enable superior results, focusing on the challenges and opportunities that the digital technologies entail. Achieving superior results in the digital world revolves around one specific advanced topic in strategic management: business models and business modelling. Despite digital is the "hot topic" everyone is talking about today, the module aims to provide a timeless, wide and profound understanding of what competing with business model offers for those who want to explore the value of technologies, as well as practical application of business modelling tools to achieve competitive advantage.

• To what extent and how has digitization changed the way in which the customer is engaged in the business model?
• To what extent and how has digitization changed the way in which value can be created and captured?
• To what extent and how has digitization changed the way in which the organization’s assets and resources can be managed?
• What are ecosystems and what strategies should firms use to compete in these contexts?
• How can digital transformation be successfully executed within the organization?

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).

Faculty

Dr Paolo Aversa, Associate Professor of Strategy (Senior Lecturer), Cass Business School. Paolo Aversa is Senior Lecturer (Associate Professor) in Strategy and Director of the Full-Time MBA at Cass Business School, visiting Professor at the University of Trento (Italy). Before joining Cass, Paolo worked as Post-Doctoral Research Fellow at the Management Department of the Wharton School, University of Pennsylvania. His research featured around 300 times around the world in international media, including in the Financial Times, New York Times, BBC, Sky, Forbes, Reuters, Sunday Times, The Times, etc. Paolo received several awards for his research, teaching, and impact. In 2018 he was listed among the World’s Best 40 under 40 Professors by Poets and Quant.