Avoid Greenwashing: Navigating Genuine Communication and Reliable Information

• explore myths around greenwashing, gain insights into identification and prevention of greenwashing
• analyze legislative developments in sustainable practices
• familiarize yourself with sustainability communication principles
• Learn how to construct a green claims framework with internal teams

More attention, money and time is going into sustainability efforts in companies. But are they communicating this transparently and clearly in a way consumers can understand? Current consumer skepticism is very high. A recent PwC survey found that 84% of business executives believed consumers to have trust and confidence in their companies' while only a mere 27% of customers share the same sentiment. Training on avoiding greenwashing and improving sustainability communication is a strategic imperative for rebuilding trust and credibility.

Attestation will be sent to the participants