Avoid Greenwashing: Navigating Genuine Communication and Reliable Information

Inter and intra-company training

Who is the training for?

All people interested to understand what greenwashing is

Level reached

Beginner

Duration

1,30 hours(s)

Language(s) of service

EN

Goals

  • explore myths around greenwashing, gain insights into identification and prevention of greenwashing
  • analyze legislative developments in sustainable practices,
  • familiarize yourself with sustainability communication principles
  • Learn how to construct a green claims framework with internal teams

Contents

More attention, money and time is going into sustainability efforts in companies. But are they communicating this transparently and clearly in a way consumers can understand? Current consumer skepticism is very high. A recent PwC survey found that 84% of business executives believed consumers to have trust and confidence in their companies' while only a mere 27% of customers share the same sentiment. Training on avoiding greenwashing and improving sustainability communication is a strategic imperative for rebuilding trust and credibility.

Certificate, diploma

Attestation will be sent to the participants