Avoid Greenwashing: Navigating Genuine Communication and Reliable Information

Unternehmensinterne und -übergreifende Weiterbildung

An wen richtet sich die Weiterbildung?

All people interested to understand what greenwashing is

Erreichtes Niveau

Anfänger

Dauer

1,30 Stunde(n)

Sprache(n) der Dienstleistung

EN

Ziele

  • explore myths around greenwashing, gain insights into identification and prevention of greenwashing
  • analyze legislative developments in sustainable practices,
  • familiarize yourself with sustainability communication principles
  • Learn how to construct a green claims framework with internal teams

Inhalt

More attention, money and time is going into sustainability efforts in companies. But are they communicating this transparently and clearly in a way consumers can understand? Current consumer skepticism is very high. A recent PwC survey found that 84% of business executives believed consumers to have trust and confidence in their companies' while only a mere 27% of customers share the same sentiment. Training on avoiding greenwashing and improving sustainability communication is a strategic imperative for rebuilding trust and credibility.

Zertifikat, Diplom

Attestation will be sent to the participants