All people interested to understand what greenwashing is
More attention, money and time is going into sustainability efforts in companies. But are they communicating this transparently and clearly in a way consumers can understand? Current consumer skepticism is very high. A recent PwC survey found that 84% of business executives believed consumers to have trust and confidence in their companies' while only a mere 27% of customers share the same sentiment. Training on avoiding greenwashing and improving sustainability communication is a strategic imperative for rebuilding trust and credibility.
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