Communicate more effectively with storytelling

No pre-requisites are required.

• Create captivating stories that resonate with your audience and reinforce your organisation's image.
• Master the key ingredients of a powerful story to get to the heart of your targets.
• Develop strategic stories that engage, persuade and mobilise, whatever the context.
• Refine your narrative style to make your communications more fluid, natural and effective.

• Discover storytelling. Dive into the basics to understand what makes a story tick.
• Golden rules. Learn the 10 commandments for unforgettable storytelling.
• Strategic applications. Explore how to integrate storytelling into management, communication and marketing, and beyond.
• Multiple uses. Identify the 12 major uses of storytelling and the types of narrative that go with them.
• Story construction. Discover how to structure your stories, manage characters and orchestrate actions to captivate your audience.
• Unleashing creativity. Learn how to start strong, engage your senses and bring your stories to life.
• Effective presentation. Master the art of presentation in PowerPoint with a solid narrative architecture.

• The fundamentals and rules of successful storytelling
• The different applications of storytelling in professional practice
• Narrative construction techniques adapted to your audience
• Strategies for capturing and retaining attention through powerful narratives
• Creating visually and narratively engaging presentations

• Active immersion
• Immediate practical experience
• Creative workshops
• Digital tools: Access online resources to continue developing your skills after the course.

Knowledge is validated throughout the course by practical exercises.

A certificate of attendance will be sent to participants after the course.

Lunch is not included.