MB-220: Microsoft Dynamics 365 Marketing

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Module 1: Configure Dynamics 365 Marketing

In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.

• Configure organization and management settings
• Configure marketing settings
• Configure events settings

Module 2: Manage segments and lists

This module will review how to create, manage and use segments and subscription centers.

• Create and manage segments
• Create and manage subscription centers and lists

Module 3: Manage marketing forms and pages

This module will cover how to create marketing forms and pages.

• Manage forms
• Manage marketing pages

Module 4: Manage leads, accounts, and contacts

This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

• Create and manage leads
• Manage accounts and contacts

Module 5: Manage marketing emails and customer journeys

This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

• Create marketing emails
• Create customer journeys

Module 6: Manage events

This module will review the customer journey creation process.

• Create an on-site event
• Create a webinar event
• Promote and manage events

Module 7: Create surveys with Dynamics 365 Customer Voice

This module will demonstrate how to create and distribute surveys to customers.

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

Module 8: Analyze insights in Dynamics 365 Marketing

In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.

• Evaluate marketing initiatives with analytics

• Configure advanced settings
• Manage marketing content, templates and integrations
• Create and manage leads
• Design and create marketing forms and pages
• Create and manage segments
• Set up and launch customer journeys
• Create and manage events
• Distribute and analyze surveys