The power of employee advocacy to grow your brand influence

With the current use of social media and the erosion of some outdated marketing techniques, an increasing number of organisations, as well as marketing and communication professionals, are waking up to the potential of employees acting as digital brand ambassadors and all the benefits this can bring, including generating business, raising awareness for their brand and attracting talents.

This training deep dives into the whys and hows of launching an advocacy programme and the key steps to implement a successful one.

By the end of this course, participants will be able to:

• explain the role of digital employee advocacy in digital marketing;
• understand how to take advantage of your employee's networks;
• define a tangible business objectives for an advocacy programme and select the most appropriate social networks to achieve it;
• implement a successful programme (social media content);
• sustain an employee advocacy on a long term basis and its key success factors.

• Employee advocacy principles
• Personal branding principles
• Employer's branding principles
• Social media strategy
• 5 keys to developing your digital persona
• 5 keys to networking
• Software

This training is coordinated by Pauline André and Yasmine Meziane.