Brand Management & Corporate Identity - Create a Strong Corporate Identity

Inter-company training

Who is the training for?

Communication-Marketing managers and officers.

Duration

8,00 hours(s)

Language(s) of service

EN

Next session

03.12.2024
Location
Luxembourg

Price

260,00€

Goals

At the end of the course, the participant will be able to:

  • Understand the complete cycle of creating a visual identity
    • Name slogan and/or complementary baseline
    • Logo
    • Graphic universe
    • Use and implementation guidelines
  • Manage the registration and legal protection of its creations
  • Determine which experts to call on at which stages of the process
    • Choosing a communication/advertising agency
    • Considering freelancers: copywriter and graphic designer
    • Lawyers and organisations specialised in brand protection
  • Choosing the right tools to conduct research (benchmarking) and monitoring

Contents

  • The importance of name and visual identity
  • The image and strength of a brand
  • Creating and protecting your visual identity
  • Positioning yourself in relation to the competition
  • Choosing the right experts and organisations
  • After implementation, the importance of day-to-day management of the visual identity Case study: feedback and presentation of a complete cycle: from the choice of a name to the creation of a logo, including the establishment of a ID, registration, legal protection and day-to-day management.

Bibliography:additional resources on trademark management.

Certificate, diploma

At the end of the course, participants will receive a statement of participation issued by the House of Training.

Next session

Datum
City
Language and price
03.12.2024
Luxembourg
EN 260,00€

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