Digital Marketing

Digital marketing is a marketing technique with actions carried out via the Internet to publicize and market products and services.

It is an activity that affects a large number of people and is growing more every day. As digital marketing is relatively new, few professionals are qualified to work in this field, which combines traditional marketing techniques with technology.

During the digital marketing course, you will learn how to plan and execute an internet marketing campaign, whether on websites, blogs, social networks, among others. Resources such as trade links and email marketing will be covered, showing how to use these tools effectively.

The main themes of the digital marketing course are:

Unit 1 - Introduction to digital communication

• Introduction
• The evolution of the media
• Digital culture
• Integrated marketing communication
• Digital advertising or online advertising

Unit 2 - Digital Marketing

• Conceptualize digital marketing
• New marketing trends
• New digital marketing formats
• Marketing strategy and planning
• Digital marketing tools

Unit 3 - Quantitative methods applied to marketing

• Quantitative techniques and methods applied to marketing
• New consumer behavior
• Mixed marketing
• Importance of search engines

Unit 4 - Social networks in the world

• Social media development process
• Types of social media
• Social media tracking

Unit 5 - Virtual brand management

• Brands yesterday, today and tomorrow
• Business communication
• Digital press office
• Conclusion

Cours certifié OHC