Storytelling – Fundamentals

Inter-company training

Who is the training for?

Managers, copywriters, authors, project managers, task officers, communication officers/managers, content creators.

Duration

8,00 hours(s)

Language(s) of service

EN

Goals

After the training, the participant will be able to:

  • design and write effective stories in and for the company or any other type of organisation
  • master the different elements that make a good story
  • build high potential connection stories with the targets
  • improve his/her style

Contents

  • The definition of storytelling
  • The founding principles of storytelling
    • The ten rules of storytelling efficiency
    • Developing storytelling in management, communication, marketing… and for the most unexpected uses
    • The 12 significant uses of storytelling and the stories that correspond to them
    • How to fulfil the narrative basis structure for marketing use
    • Managing myths and archetypes
  • Building the story
    • The right questions to create stories
    • The seven crucial points that make a narration
    • Developing the matrix of the stories
    • Mastering the key elements: the characters and the level of detail
    • Mastering the action curve of the stories
  • Free the story
    • Starting a good story
    • Making your story heard
    • Using the five senses
    • Expanding your field of action
  • The paths of efficiency
    • The architecture and narrative line of an effective PowerPoint
    • The strengths of a good presentation
    • Building a story in PowerPoint

Points covered

  • Learning key concepts and methods
  • Putting into practice directly on the situations and in real time of the participants to produce usable contents
  • Storytelling writing exercises
  • Providing complementary tools at the beginning of the session

Certificate, diploma

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

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