Sales techniques

Discover simple and effective techniques to succeed in sales.

The area of sales is one of the most important in a business, after all, having good salespeople can be the difference between the success and failure of a business. It is precisely for this reason that the commercial department is almost always the one that concentrates the best remunerations.

In this course, you will learn simple and effective techniques for selling more and better.

Learn everything through dynamic and interactive video lessons, with the presence of a virtual tutor, examples and exercises.

• Learn how to prospect customers
• Learn more about the characteristics and behavior of successful sellers
• Learn to argue and deal with objections
• Know the different customer profiles and learn the right approach for each
• Learn how to work after sales and get referrals

The main themes of the Sales Techniques course are:

Unit 1 - The sales professional

• The importance of the sales professional
• Areas of expertise
• Personal and professional planning
• Skills and competences
• Motivation as a sales force
• Prepare to sell
• Use personal marketing to your advantage
• Pillars of professional success
• Main mistakes made by sellers

Unit 2 - Preparation for sale

• Identify the target audience
• Customer survey
• Customer profile
• Identify market trends
• Customer portfolio
• Understanding your customer
• Sales technician A.I.D.A.
• Tips to boost your sales
• Further reading

Unit 3 - Making the sale

• Daily preparation
• Opening of the sale and approach
• Interrogation
• Demo
• Objections
• Closing of the sale
• Finalize the sale
• Confirmation and finishing tips

Unit 4 - Perform After Sales

• The importance of after-sales
• Customer relationship management (CRM)
• Customer loyalty
• Data gathering
• Data analysis
• Handle complaints
• After-sales script
• Fencing

OHC ASBL Certificat