Introduction to marketing (C4005)

Inter-company training

Who is the training for?

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Duration

23,00 hours(s)

Language(s) of service

EN

Next session

Prerequisites

None.

Goals

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Contents

  • Introduction to marketing fundamentals, trends and theory.
  • The Marketing Mix: the PRODUCT.
  • The Marketing Mix: the PRICE.
  • The Marketing Mix: the PLACE.
  • The Marketing Mix: the PROMOTION.
  • Case Study.
  • The new marketing tools.
  • The marketing plan, strategy and implementation.
  • Marketing researches, studies and tools.
  • Case studies and exam preparation.

Organization contact details

LLLC

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