Introduction to marketing (C4005)

Unternehmensübergreifende Weiterbildung

An wen richtet sich die Weiterbildung?

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Dauer

23,00 Stunde(n)

Sprache(n) der Dienstleistung

EN

Nächster Termin

Voraussetzungen

None.

Ziele

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Inhalt

  • Introduction to marketing fundamentals, trends and theory.
  • The Marketing Mix: the PRODUCT.
  • The Marketing Mix: the PRICE.
  • The Marketing Mix: the PLACE.
  • The Marketing Mix: the PROMOTION.
  • Case Study.
  • The new marketing tools.
  • The marketing plan, strategy and implementation.
  • Marketing researches, studies and tools.
  • Case studies and exam preparation.

Kontakt für diese Weiterbildung

LLLC

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