Marketing and Advertising

Learn how to plan and execute marketing and web marketing strategies.

• Do you know the difference between advertising and marketing?
• Do you know how to create a coherent marketing strategy for a brand, product or service?
• Is propaganda really the soul of the company, in the era of new media and technologies?
• In the digital age, what has changed in advertising and marketing planning?
• The course on advertising and marketing will help you find the answers to these questions.

You will also learn modern web marketing techniques specific to Internet advertising.

And you will also discover:

• How to promote your product or service.
• How to develop a campaign.
• How to make a planogram.
• What is Marketing in a recession, and more.
• The course was written by specialists with extensive experience in the subject and covers the main techniques used to stimulate the purchase (or use) of products and/or services.

The main themes of the course on advertising and marketing are:

Unit 1 - Initial approach

• Introduction to Marketing
• Understanding marketing
• The different types of marketing
• The difference between advertising and advertising
• The new marketer
• Brand function
• Web Marketing Concepts
• Sorting people
• Motivation basis

Unit 2 - Marketing and advertising strategies

• Marketing plan
• Concentrate or diversify
• Impulse purchases
• Loyalty restored
• The end of jobs

Unit 3 - Marketing issues

• Price war
• CRM
• Marketing in a recession
• The life cycle of a product
• How to showcase a store / business
• Planogram
• Price policy
• Success at all costs

Unit 4 - The basic theories of marketing

• The theory of 4 P
• The theory of 4 A
• The 4 C theory
• After Sales Marketing
• Ten Steps To Succeed In Internet Marketing

Cours certifié OHC