Social Marketing

Social marketing is a practice which aims to modify the behaviour of society, through actions for sustainable development, conscious consumption, health and many other intangible goods, aiming to introduce the improvement of the quality of life of population.

With so many changes in habits, behaviours and opinions, companies and governments have realized that they have to adapt the type of marketing done to become more obvious and more competitive in the market.

In the social marketing course, you will discover the main concepts and techniques of this modality, you will also learn marketing for social causes, the question of corporate social responsibility and what are the mechanisms and elements that allow a marketing campaign successful social.

The course has a total workload of 55 hours, completely flexible, and it is you who determines the time and place to study. In addition to the illustrated documents, you have the support of interactive video lessons, a teacher to answer your questions, and always receive the certificate of the course at home, at no additional cost.

The main themes of the social marketing course are:

Unit 1 - Initial approach

Presentation
Marketing and its segments
What is social marketing?
Social Cause Marketing (MCS)
Origin of social marketing
Social Marketing vs Commercial Marketing

Unit 2 - Social responsibility

Social responsibility concept
Social responsibility
The third sector

Unit 3 - Structuring the social marketing plan

The evolution of the brand concept
Requirements for implementing the social marketing plan
Develop social marketing strategies
Implementation of the social marketing campaign

Unit 4 - Administration of Social Marketing Programs

Administration of service delivery and satisfaction of target audience
Program control
Program evaluation
Fencing
Bibliography

Cours certifié OHC