The marketing and the digital age (C4021)

Betribsiwwergräifend Formatioun

U wie riicht sech d'Formatioun?

Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.

Dauer

23,00 Dag(Deeg)

10 weeks, 1 x 2 ¼ hours/week

Sprooch(e) vun der Déngschtleeschtung

EN

Nächst Sessioun

Virkenntnisser

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.

Ziler

  • Manage the new technologies related to marketing.
  • Learn how to use the new media platforms and to leverage their marketing tactics.
  • Manage the new marketing techniques and tools for the sales people.
  • Analyse and manage digital communities.
  • Implement and develop content marketing strategies.
  • Develop mobile marketing tactics.

Inhalt

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

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