The basics of digital communications (C4026)

None. However it is recommended to have basic understanding of the web and social media and some experience in a communication-related position.

• Define and develop a digital communication strategy.
• Analyze current digital communication strengths and weaknesses.
• Generate website traffic.
• Write for the web and editorial marketing.
• Establish a communication plan and be able to define success metrics .
• Understand current web and social media platforms and when they are effective.

Le contenu est identique aux objectifs d'apprentissage pour cette formation.