Digital Communication and Marketing 2.0

Unternehmensübergreifende Weiterbildung

An wen richtet sich die Weiterbildung?

  • Marketing or communication managers of companies or organisations
  • Communication consultants, employees of communication/advertising agencies
  • Anyone wishing to learn about marketing 2.0 and social networks

Dauer

16,00 Stunde(n)

Sprache(n) der Dienstleistung

EN

Nächster Termin

10.03.2025
Ort
Luxembourg

Preis

505,00€

Ziele

  • What are the trends in marketing and corporate communication?
  • What is the impact of 2.0 in business management, marketing and communication?
  • Digital media and social networks will be highlighted for their central role in accelerating change.

At the end of this training, the participant will be able to:

  • analyse the changes observed over the last five years in the main fields of marketing and corporate communication
  • know the origins and implications of the 2.0 concept, whether in terms of business management, marketing, communication or stakeholder engagement. Digital media and social networks will be highlighted for their central role in accelerating change.
  • apply tools and methodologies that enable quick and efficient learning within their respective professional environment

Inhalt

  • Origins and implications of the concept 2.0
  • Changes in consumer behaviour
  • Generations X, Y and Z
  • Perception of brands and mass communication
  • Virtualisation of communication
  • The evolving role of digital media
  • Social networks and group dynamics
  • Mobile communication and "nomadic" behaviour
  • Media planning 2.0
  • Analytical monitoring and ROI (Return on Investment) metrics
  • Customer Relationship Manager (CRM)
  • Community management and rules of engagement
  • Types of content; types of messages; types of issues
  • Multi-pronged stakeholder engagement strategies
  • Social business models
  • Prospects

Zertifikat, Diplom

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.

Nächster Termin

Datum
Stadt
Sprache und Preis
10.03.2025

11.03.2025
Luxembourg
EN 505,00€
20.10.2025

21.10.2025
Luxembourg
EN 505,00€

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