Build your Unique Selling Proposition (USP)

• Understanding the differentiation positioning
• Getting inspiration from famous existing positionings
• Identifying the elements of your positioning
• Taking the first steps in your USP

As business leaders or managers, everyday we have to present our activity, our products, our services. To be understood, your message needs to help people understanding the advantages your products or services will give.

Delivering an efficient message means having people remembering your differences. Highlighting the value you generate helps you getting out of the price battle and thus taking care of your profitability. Your differentiation is the core of your marketing message while expressing the value you supply to suspects, prospects and clients, in a concise and clear format. Your will take the first steps in building your Unique Selling Proposition, being inspired by famous USPs of major companies.

Expert: Danièle Picard, ActionCOACH by PYXIS Management

Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.