How to establish and deliver a commercial business plan (C4020) - blended learning

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• Identify the strategic objectives within a commercial environment, and conduct external and internal analysis.
• Define business objectives, and establish and implement a commercial business plan.
• Implement a commercial budgeting process, and learn how to measure results.
• Establish, implement and measure a yearly commercial action plan, including marketing, sales, communication and finance.
• Improve your personal analytical and entrepreneurial skills.
• Develop personal commercial leadership skills in a competitive environment.

• Define participants' expectations and get a deep understanding of what a strategy is in a business environment.
• Learn to use in your daily work environment different types of strategic analysis methods.
• Case study on the implementation of a business strategy.
• Get a deep understanding of commercial strategy, from the market to the customer.
• Case study on the implementation of a commercial strategy.
• How to define realistic business objectives, budgeteer, and choose the appropriate sales and marketing channel.
• How to deliver a commercial business plan, and define a yearly action plan.
• Case study on the delivery of a commercial business plan, and the yearly action plan.
• How to implement and to measure your commercial business plan in a result oriented work environment.
• Exam.